![]() This gives your team more flexibility and optimizes the effectiveness of your PPC campaign.īing PPC ads present a timely opportunity for marketing teams. ![]() Or, if you want the ad to appear solely on Yahoo, you could filter it from Bing and AOL. For example, if you want your ad to only appear on mobile devices, you can select the mobile traffic option. With Bing, you can also set up targeting filters that determine where and when an ad will be published. ![]() Like Google, your ad's copy can have up to 80 characters and Bing even has support tools that can help your team build a cost-effective keyword list, so you never waste money on ads that aren't being displayed. You bid on keywords based on their traffic volume, then your ad is displayed when that keyword is searched, and finally, you pay Bing whenever a visitor clicks on your ad. In terms of functionality, Bing PPC ads work similarly to Google ads. With over five billion monthly searches being made on the Microsoft network, this makes Bing PPC a notable marketing tool for paid ad campaigns. When you use Bing campaigns, your content is shared across all of these platforms at once. In this post, let's break down how Bing PPC ads work, as well as how they compare to Google Ads.īing PPC ads operate on Microsoft's three popular search engines: Bing, Yahoo, and AOL. And, if you're the owner of a small- to medium-sized business, you may be more interested in Bing's PPC benefits than Google's. While Google Ads offers a popular PPC feature, Bing's has unique advantages that distinguish itself from the search engine giant. In exchange, the ad is added to the search engine's database, which displays the ad whenever the content matches a visitor's searched keyword. Simply put, the advertiser has to pay the publisher whenever a visitor interacts with the ad. According to our guide, Pay Per Click ads are, "a form of search engine marketing (SEM) where the advertiser pays for clicks on an ad." ![]() It's an ambitious goal, but one place where Bing differentiates itself is through its Pay Per Click ads, or PPC. Bing wants to revolutionize digital search and rival the industry's long-standing powerhouse. This search engine is powered by Microsoft and strives to outdo Google at every turn.
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